Richard ‘Dick’ Swandby passed away on August 13, 2026.
Dick is widely recognized as a foundational figure in the exhibition industry, known for establishing Exhibit Surveys, Inc. in 1963. This company was among the first to specialize in data-driven research and measurement for tradeshows and exhibitions. Swandby’s work was crucial in introducing standard performance metrics such as net buying influences, audience interest factors, traffic density, exhibit efficiency, and cost-per-visitor reached. These metrics provided exhibitors and organizers with essential tools to assess the effectiveness of their tradeshow participation and strategies.
Swandby’s introduction of systematic research methodologies marked a significant advancement in how the industry evaluated tradeshow success. Before his innovations, there were few standardized methods for measuring the impact of exhibitions, making it challenging for businesses to quantify their returns on investment. His work, particularly in the fields of computer, medical, and engineering shows, helped companies make data-driven decisions, thereby optimizing their exhibition strategies and improving the industry’s overall effectiveness.
Swandby retired in 2005 and was succeeded by Jonathan “Skip” Cox as CEO and owner of Exhibit Surveys. In May 2016, the organization was acquired by Freeman.
